What Merchant Center misrepresentation signals are checked?
The scan reviews visible business identity, unsupported claims, unfinished content, product details, pricing, shipping, returns, checkout information, and purchase transparency.
Merchant Center misrepresentation pre-check
Check your website for Merchant Center misrepresentation risks.
Inspect public evidence for business identity, unsupported claims, unfinished content, shipping, returns, product offers, checkout, and purchase transparency before requesting a Merchant Center review.
Public review
No sign-in required
Read-only
No campaign changes
Evidence first
Fixes stay reviewable
Rule-based policy review
Merchant Center misrepresentation signals reviewed
The store checklist emphasizes observable Merchant Center misrepresentation signals while separating website evidence from feed, checkout, external identity, and account settings that require other data sources.
01Business identity, contact, and affiliation claims
02Unsupported promises and unfinished template content
03Detailed shipping, returns, privacy, and terms
04Product detail and structured-data evidence
05Full price, availability, and checkout disclosure boundary
06Feed, external identity, and account verification boundary
Official Merchant Center policy references
Google policies can change. Always confirm the current Help Center requirements before launch.
Website policy pre-check FAQ
Understand the report before acting on it
The scanner highlights public evidence and remaining verification gaps. It does not replace Google's review or the advertiser's responsibility for the final website, product data, and campaign.
Can a website scan guarantee Merchant Center approval?
No. Google may also review product feeds, account history, external identity, checkout behavior, images, and country-specific requirements that are outside a public URL scan.
Are normal product pages included in the report?
The issues-only report prioritizes product pages with configured risk signals. Normal pages are omitted so the reviewer can focus on evidence that needs action or manual confirmation.
Human-controlled workflow
Keep pre-check evidence with the campaign review.
Use this third-party pre-check as a pre-launch quality step. The advertiser or authorized account manager remains responsible for the final destination and policy review.